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At eighteen, I discovered that denim was my true passion. That passion led me to the Jeanschool in Amsterdam, where I had the opportunity to refine my knowledge down to the smallest details from design to development and production. It was there that I witnessed firsthand how the fashion industry truly operates. Although I already knew that the denim and fashion world could be highly polluting, I was shocked by the actual scale of the problem. Every year, between 100 and 150 billion garments are produced worldwide. Considering that we live on a planet with only 8 billion people, that number is staggering.

I knew something had to change.

That realization led me to establish Sept Studio’s. My goal: to create high quality products from start to finish without mass production, without compromise, and with full attention to every detail. Each design and every product should be truly unique.

During my search for the perfect pair of jeans, I was confronted with another harsh reality: the price quality balance in today’s market is completely out of sync. What I personally was looking for simply didn’t exist. I wanted jeans where not only the fabric mattered, but where the craftsmanship and finishing inside and out were executed to perfection. I searched everywhere, from Amsterdam to New York, even traveling to the other side of the world in New Zealand. Yet nowhere could I find what I envisioned.

So I decided to create it myself.

A pair of jeans made from premium fabric, with an authentic fit, crafted with meticulous attention to detail on the inside and the outside and offered at a fair price that truly reflects the quality of the product. That is the foundation of Sept Studio’s: no mass production, no compromises, just pure quality and integrity.